Archive for July, 2007
Jumping Without a Net
VARYING PERCEPTIONS OF BLAME CHANGE RISK ASSESSMENT
Risk, risk taking, risky business, none of these terms have a soothing sound about them. Risk can be defined as the amount of perceived uncontrollability. We deal with risk daily, but it is how we formulate ways of dealing with it is the most crucial part of the decision [...]
A Model Decision
USING MODELS TO MAKE DECISIONS EASIER
Even if you are a procrastinating, messy, and unorganized person you still use models to take short cuts. Whether you are driving along and see a side road, or you are write down a list to make it through the grocery store faster; everyone makes use of heuristics. [...]
The Math Class You Slept Through
EVALUATING UNCERTAIN DECISION MAKING
I was never good at probability in school, I always thought ‘when in the world am I ever going to use this again?’ turns out daily. Bummer. Subjective probability, which is the analysis of uncertain decision making is a tool that we use almost constantly. In the compilation of [...]
The Whole Truth and Nothing but the Truth
THE INEFFECTIVENESS OF FOCUS GROUPS
Evaluating a person’s attitudes can be difficult because they may disguise or mask some of their true emotions and attitudes. These shifts can multiply when a person is put into a group situation, because they want to be well evaluated by others. The case study titled: The Effects of [...]
